Encore, Encore
Intro
The Product for Selling Your Product
Encore is a fabricated app, heavy on stage makeup, built to showcase the capabilities and flows of the Reprise platform.
Reprise → 2.5 Weeks
Solo: Research, Design, Code
8
days to build & refine
100s
of demos given
Sm
Size & duration
The Work
Finding the perfect proxy, with Product Marketing
Discussed a few options for ideal product types that would resonate with our ICP while showcasing parts of our own products.
Designing a digital prop
Encore needed to feel real. It's product area needed to support a cohesive narrative when traversing it on a sales call.
Built to demo, not to ship
Every screen was intentional, chosen to showcase specific Reprise features like data injection, guided tours, and live overlays. The "product" was the proof point.
Top billing
Encore became prominently featured as a prop on our marketing site and used in demos.
